Ten years of Blyde Benelux: mission-driven agency accelerates towards a new future

With its own foundation, B Corp certification (2019) and “Mother Nature” as CEO, it rewrites mission-driven Blyde Benelux the rules of the creative sector for years. This anniversary year, the impact communication and PR agency is using a new website, look and feel and improved positioning. After a decade, the mission to use business as a force for good remains intact. In line with the sharpened positioning, Blyde Benelux introduces the MOVE theory: a strategic compass that translates social dynamics, behavioral science and change psychology into communication that affects. As a result, target groups - inside and outside the bubble - get moving. Blyde Benelux creates campaigns that ensure a positive movement for brands and (public) organizations including Patagonia, Collective Nature Inclusive, Too Good To Go, PWN, Environmental Defence and The Flower Farm.

With ten years of successful pioneering as an impact communication and PR agency under the belt, Blyde Benelux is more determined than ever to accelerate much-needed transitions. Whether it's about mental health, nature-based solutions, a plant-based and equitable food transition, nature restoration and management or strengthening social cohesion in neighborhoods. Lorette der Kinderen, co-founder of Blyde Benelux, notes: “When we started ten years ago, we wanted to show that companies can add social value. Much has changed in that decade: today's a-social entrepreneurship is not only morally unsustainable, but also economically unwise. Capital flows are moving towards solutions that create stable value in the long term, instead of investing in a well whose bottom is now painfully visible. Yes, there is a conservative wind blowing around the world, but at the same time, we are seeing an enormous acceleration in impact-driven investments, innovations and collaborations. That movement is bigger than the political headwinds and irreversible.”

Accelerate

For the anniversary, Blyde Benelux is launching a redesign, new website and improved positioning. What started ten years ago as a PR agency has grown into an agency that is used for creative campaign and communication issues to create support and movement. The basis remains unchanged: communication that connects social relevance with the ability to penetrate the media visibly and meaningfully. “Generating awareness and visibility alone is no longer enough to address today's social challenges. Creating support among all stakeholders and therefore behavioral change is crucial,” says Nynke Geus, co-founder of Blyde Benelux. “Today's major challenges require responsible leadership and communication that matches what's going on in society, media and various target groups. With strategy, behavioral insights and creative copy, we are accelerating change.”

Moving forward for change

To embed this enhanced positioning, Blyde Benelux developed the MOVE theory: a strategic compass for strategies, campaigns, PR and content plans. Communication that lands and leads to behavioral change. MOVE stands for Mood in society (insight into what lives below the surface), On top of the news (smartly connecting to the public debate), Valuing voices (deepening in motives, barriers, culture and context) and Effecting change (applying behavioral psychology to achieve sustainable behavioral change).

Growth in impact, not profit

Blyde Benelux is determined to further increase its impact in the coming years and to permanently redefine 'success', based on social value. The business operations are firmly geared to this, including a stable business model and a fixed profit target that deliberately remained unchanged from the first year. This ensures a focus on growth in impact, not profit. Every year, around a ton of resources — in cash and in kind — are used for initiatives with social value and for BBlyde Foundation. Through BBlyde Foundation, the agency directly contributes to a better future and more nature connectivity for children, including in Rwanda.

Based on those impact thoughts, Blyde is opening the door this anniversary year for one additional initiative that is supported free of charge. In 2026, the agency will provide periodic advice and coaching in the areas of strategy, PR and communication — as it previously did for Net4Kids and The Present, among others. Organizations, brands and initiatives can sign up until December 31 at info@blyde.nl with a short pitch explaining their initiative, goal, question and desired impact. Everyone will be notified in January; from all submissions, Blyde Benelux will select one initiative that will be supervised for a year in 2026. All submissions are kept confidential.