Last updated: November 2025

Blyde respects your privacy and handles personal data with care. This privacy policy explains what information we collect through our website and why, how we use it, and what rights you have.

1. Who we are

This privacy policy applies to:

• Blyde B.V., located at Gillis van Ledenberchstraat 60-H, 1052 VK Amsterdam, Netherlands.

• Blyde BV, located at Grotehondstraat 44, 2018 Antwerp, Belgium.

Both companies are hereinafter referred to jointly as “Blyde” whether “we”.
Blyde is responsible for the personal data collected via this website.

2. What data we collect

We only collect the data that is necessary to provide and communicate our services properly.
That includes:

• E-mail address — when you subscribe to our newsletter.

• Technical and analytical data — such as your IP address, browser type, pages visited and click behavior, via cookies and Google Analytics.

• Social plugins — if you choose to share content via LinkedIn or other social networks.

We collect no sensitive personal data and don't ask for it either.

3. What we use this information for

We only use your information for:

• Sending our newsletter and updates (only if you have subscribed).

• Improving our website and user experience through anonymous statistics.

• Possibly in the future: showing relevant content via social media (such as LinkedIn).

We never process your data for other commercial purposes and do not sell it to third parties.

4. Newsletter

If you sign up for our newsletter, we only use your email address to send that newsletter.
You can unsubscribe at any time using the link at the bottom of each email.
For shipping, we use Mailchimp and/or LinkedIn, who process personal data in accordance with European AVG standards.

5.Cookies and analytics 

On our website, we use cookies to ensure functionality and collect visitor statistics. Below is an overview of the cookies we use:

‍Google Analytics‍

These cookies are used to understand how the website is used and collect (masked) IP addresses².

Retention period: 14 months

SKIN

A unique, generated ID that is used to obtain and store information about the visitor's browsing behavior on our website.

Retention period: 5 years

XSRF TOKEN

A unique token that is used to optimize our security and prevent external attacks.

Retention period: 1 month

Blyde/Session

This cookie is used for the website's management environment and ensures that the site functions properly during your visit.

Retention period: Session-based (deleted after closure)

 Permission and Management

Blyde will always request permission for unmasked, optional (tracking and analytical) cookies. If you no longer want us to collect cookies, you can change this in your browser settings and withdraw your consent.

As a result, permission will be requested again the next time you visit the website. Please note that if you do not allow cookies, some parts of the website may not be complete or not functional at all.

As soon as we add social sharing buttons (such as LinkedIn or Instagram), those services may also place cookies; we will then update this policy.

6. Basis of processing

We process personal data based on:

• consent — for example, when you subscribe to our newsletter.

• Legitimate interest — to improve our website and optimize our communication.

7. Retention period

We do not keep personal data longer than necessary:

• Newsletter details: as long as you are subscribed.

• Analytical data: maximum 14 months.

After that, your data is automatically deleted or anonymized.

8. Who we share data with

We only share information with parties that help us manage our website and communications, such as:

• Our newsletter service (Mailchimp).

• Our web host and analytics provider (Google).

These parties process data exclusively on our behalf and in accordance with the AVG.

9. Your rights

You always have the right to:

• Request access to your personal data.

• To have incorrect data corrected.

• To have your data deleted (“right to be forgotten”).

• To withdraw your consent (e.g. for the newsletter).

• To file a complaint with the national supervisor:

• In the Netherlands: Personal Data Authority

• In Belgium: Data Protection Authority

Requests can be sent to info@blyde.nl.

10. Security

We take appropriate technical and organizational measures to protect your data against loss or misuse, such as encrypted connections (SSL) and restricted access rights.

11. Changes to this Policy

We may update this privacy policy from time to time, for example if our website or legislation changes. You can always find the most current version on our website.

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